Christopher HATFIELD

Blog

Hello and welcome! Dive into Startup Shenanigans for tips, strategies, and real-life business stories.

  • Sales professional building trust through authentic human connection in a modern sales environment

    Building Lasting Relationships: Why Trust is Key in Sales

    In an era of automation and aggressive sales funnels, trust has become the most valuable currency in modern sales. By prioritising authenticity, transparency, and genuine engagement, businesses can overcome consumer scepticism and build lasting, profitable relationships.

  • Sales professional using emotional intelligence to build trust and reduce friction in customer conversations

    Leveraging Emotional Intelligence for Sales Success

    Emotional intelligence is the defining skill of high-performing sales professionals. By mastering empathy, active listening, and emotional regulation, sales teams can reduce friction, strengthen relationships, and significantly improve customer satisfaction.

  • Building Trust in a Digital-First World: The Power of Showing Up

    In a digital-first world saturated with online messaging, personal presence has become a powerful differentiator. By showing up at events, in communities, and through human-centred interactions – brands can build trust, loyalty, and lasting perception beyond the screen.

  • A brand representative engaging with customers to illustrate relationship-driven marketing and authentic brand connection.

    Relationship-Driven Marketing: The Key to Brand Loyalty

    Discover why top brands are returning to relationship-driven marketing. Learn how authenticity, community engagement, and human connection fuel true brand loyalty.

  • Sales professional combining digital tools with face-to-face interaction to illustrate hybrid selling and human connection.

    Mastering Hybrid Selling: The Future of Sales Integration

    Hybrid selling blends digital efficiency with genuine human connection. Learn how this modern sales approach strengthens relationships and drives business growth.

  • Marketer connecting personally with a customer to build trust and empathy in direct marketing

    Understanding the Vital Human Element in Direct Marketing

    In an age dominated by data, the true success of direct marketing lies in the human element. By fostering authentic connections, empathy, and transparency, brands can transform transactions into meaningful relationships that inspire loyalty and trust.